Many companies, even in this increasingly data-driven marketplace, still unfortunately succumb from time to time to what we call the “HiPPO Syndrome” (Highest Paid Person’s Opinion), allowing decisions to be made according to highest ranking stakeholder’s experience rather than the data.
So we have to ask: do you suffer from HiPPO syndrome?
- resistance to adopting a testing-driven methodology
- chronic decision-making based solely on previous experience
- a pathological unwillingness to take surprising data seriously
- lethargy, associated with a lack of eagerness to experiment
If these symptoms sound familiar, you might be one of the many sufferers of HiPPO syndrome. But don’t worry, Optimizely wants to help! The below questionnaire will help you self-diagnose, which is the first step in the healing process.
Answer true or false for the 14 questions below. Then hit Calculate My Score and see where you fall on the data-driven spectrum.
Let’s see where you fall on the spectrum. Click Calculate My Score to see your results.
Curious about what data driven leadership looks like in practice? Our CEO and founder, Dan Siroker, explains:
“During my first year working at Google, I learned an important lesson about experimentation when my mentor explained how I could convince my boss’s boss to let me try something. Even at a fairly data-driven company like Google it was hard to convince the higher-ups to do something potentially risky or radical. The key phrase in receiving this higher-up’s blessing, my mentor explained, was to say, ‘Let’s just run an experiment.’ In that context, the idea became an irresistible investigation into whether it would be worth their time and money—not a hard-and-fast decision of whether to make a permanent change.”
When you’re ready to get serious about data, read our ebook: The Roadmap to Building a Data-Driven Optimization Team.