How To Optimize Your Experience at the 2016 Marketing Nation Summit

optimize-marketo-marketing-nation-summit-2016You probably don’t need convincing that it’s worth your while to attend Marketo’s 2016 Marketing Nation Summit taking place in Las Vegas May 9-12. After all, over 6,000 of the planet’s best marketers and industry thought leaders in one place for four days of learning, networking, and after-hours fun. Imagine rubbing elbows with (or at least posting Instagram shots of) Hollywood star Will Smith and pop songstress Rachel Platten (of the hit single Fight Song). And let’s not forget the marketing rock stars like Jamie Gutfreund, the CMO of Facebook, and Jamie Gutfreund, CMO of Wunderman, who will be in attendance.

To make sure you don’t waste a moment of your time, or budget, we’ve curated a list of opportunities for networking, can’t-miss sessions and other happenings. So read on – and if you aren’t registered yet, register to attend one of this year’s best marketing events! Spoiler: If you’re already registered then enter for a chance to win a Vegas VIP Package valued at $2,500—enter here!

Not-to-be-missed sessions

It’s not easy to narrow down your selections from a list of over 100 sessions. But if you’re a creative, data-driven marketer, we highly recommend you check out these that we’ve curated from the list.

Joel Mirum.jpg

Algorhythm – The Pulse of Creativity, Data And The Future of Brands.

Presenter: Mitch Joel, President of Mirum

Looking for guidance as you try to navigate the digital disruption you face at every turn? Then this session is for you. You’ll be hearing from Mitch Joel, President of Mirum – a global digital marketing agency – and perhaps more importantly, the one dubbed “Rock Star of Digital Marketing” and “one of North America’s leading digital visionaries” by Marketing Magazine. Here’s your chance to calibrate your compass to True North and hear straight from one of the top 100 online marketers worldwide how the future of business will blend data and creativity.

Unthinkable: The Five Secrets Behind Wildly Creative Teams and Marketers

Presenter: Jay Acunzo, Host of Unthinkable, the Show for Craft-Driven Creators

You know that creativity is key to doing your best work as a marketer. But it’s all too easy to let the day-to-day checklist distract you from letting your creativity flag fly. Get inspired by Jay Acunzo, When he’s not helping one of the firm’s 50+ tech companies, he’s hosting two award-winning podcasts and traveling the world inspiring others to create marketing that doesn’t suck. And in what promises to be a fast-paced, humor-filled session, he’ll share five secrets to creativity and get you pumped up to do the unthinkable.

Joe Chernov.jpg

Growing Beyond Inbound with Account Based Marketing

Presenter: Joe Chernov, VP of Marketing at InsightSquared

Unless you’re living under a rock, you know that Account Based Marketing (ABM) is the new black. Hear from Joe Chernov, Vice President of Marketing for SaaS company InsightSquared, how to fuse the best of inbound marketing with ABM. Joe will share lots of examples and the martech stack used to drive high growth at InsightSquared.

Baxter Denny.jpg

Hiring Growth Marketers – Winning the Talent War Without Fighting

Presenter: Baxter Denney, Vice President of Growth Marketing at New Relic

With the growing importance of marketing technology, it’s imperative that your marketing team knows how to make the most of the tools at their disposal. The Vice President of Growth Marketing at New Relic, Baxter Denney, knows a thing or two about this, having moved into his current position after being the Director of Marketing Operations at New Relic. Baxter, an award-winning marketing executive and recognized thought leader, shares his insights on the role of marketing technologists in successful organizations. When you leave his session, you’ll know the five talent characteristics to look for and how to attract, hire, develop and keep these desirable individuals contributing to your organization’s success.


15-Minute Power Talk in the Expo Hall Partner Theatre

Presenter: Peter Clark, Director of Growth at AdRoll

Mark your calendar for Tuesday at 12pm and head to the Partner Theatre to hear the Director of Growth at AdRoll, Peter Clark, share how he is using Optimizely to help AdRoll achieve rapid growth both quickly and efficiently.

How to optimize your time in the expo hall

With over 100 booths and sponsors, the expo hall will be hopping! Get a jumpstart on networking by joining Monday night’s welcome reception in the Expo Hall from 5-7pm.

Be on the look out for the Expo Hall Scavenger Hunt put on by Optimizely, SnapApp, Influitive, DoubleDutch, Captora, Everstring, Uberflip, Marketing Profs, and Dun & Bradstreet. Visit all 8 booths for a chance to win one of 12 amazing prizes including a $4k vacation.

Lastly, check out the Optimizely booth # 822 to talk to one of our optimization & personalization experts and to get a free website evaluation. Space is limited. Reserve your spot here.

Oh… and we can’t forget to mention the parties

After all that hard work attending sessions, you’re going to want to kickback, unwind and even talk about your favorite testing war stories at a party or two. Lucky for us, we’re in Vegas. On Tuesday evening make a beeline for Wet Republic for the Summer Anthem party hosted by EverString and many other amazing sponsors, including Optimizely. Featuring hip hop icon DJ Jazzy Jeff and one of Las Vegas’ biggest DJs, DJ Roger Gangi. It’s billed as the hottest party at the Summit, so don’t miss it! RSVP here to put your name on the list.

marketing nation summer anthem party

Join us at Wet Republic Tuesday May 10th for the Summer Anthem party hosted by EverString.

Like we said, it’s Vegas so the networking, dancing and party continues Wednesday night with what promises to be an amazing party: Marketo’s Gala at the Hakkasan nightclub.

chance to win tickets to marketing nation summit 2016

Now that you’re convinced you can’t miss this event, enter for a chance to win a VIP Package  to Marketing Nation Summit. Valued at $2500, the VIP Package includes Limo service from the airport, dinner for 4 at Fiamma Trattoria & Bar, a $500 spa treatment, two tickets to Cirque De Soleil. The drawing takes place May 1st, so enter today.

We would love to see you in Las Vegas! Come say hi and get a free website evaluation at  Optimizely booth # 822.