Online Shopping Trends – Europe 2016 [Infographic]

Why retailers need to focus on the online user experience

Ecommerce is the fastest growing retail market in Europe and with growth expected to reach £215.38 billion in 2017, it is becoming pivotal for online brands to keep their customers engaged throughout the entire shopping experience.

Optimizely recently conducted a survey of over 3,500 consumers who shop online in Northern Europe. In this infographic we highlight the key differences between countries in terms of their spending habits, security concerns and preferences when shopping online. All of these findings had one thing in common: it is becoming increasingly important for brands to focus on the online user experience and create a personalised shopping experience.