Traditional brick-and-mortar retail stores are closing at a record pace thanks to what many are calling the ‘Amazon Effect’. The online retail giant has pushed the limits of what is possible when it comes to customer experience; delivering frictionless, fast, and personalized online shopping on a gargantuan scale.
Much of what drives Amazon’s success is their relentless focus on experimentation, constantly testing, learning, and iterating in order to provide the best possible experience for their customers.
So how does one compete effectively in this new era against giants like Amazon? Optimizely Co-Founder and Executive Chairman Dan Siroker joined ABC News 24 to discuss the imminent arrival of the retailer into the Australian market, and how small-to-medium enterprises will need to focus on using data to inform a superior customer experience in order to stay ahead.
Watch the full interview below: