One of the most common questions that we hear about experimentation is: what’s the difference between client and server-side experimentation solutions? More specifically, how do Optimizely X Web Experimentation and Personalization solutions differ from Optimizely X Full Stack?
The infographic below lays out the differences between visual-editor based client-side, which is best suited for marketing teams who want to optimize conversion rates on a website, and code-based server-side experimentation, which is best suited for product development teams who want to improve retention or adoption of their application.
Go deeper into why server-side experimentation can complement a client-side solution with this blog post: Why Experiment Server-Side?.
(Click to view enlarged version).