Download our FREE Testing Toolkit for A/B testing ideas, planning worksheets, presentation templates, and more! Download Now

Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

X

Download our FREE Testing Toolkit for A/B testing ideas, planning worksheets, presentation templates, and more!

Get It Now




Opticon18 is the best place to learn about the state of digital experience optimization, network with some of the industry’s best minds, and have a great time doing it. But did you know there’s also an entire day dedicated to helping you uplevel your optimization skills? Whether you’re looking to learn how to leverage Optimizely’s advanced features to get the most out of your experiments, or lay the groundwork for scaling your experimentation program to the next level, Optimizely Training Day can teach you the skills you need to succeed.

On Tuesday, September 11, join one of four add-on training sessions to help you improve your skills no matter your level for experience. Then prove your knowledge with Optimizely Certifications, free at Opticon18!

Just getting started with Optimizely? Join us for one of our foundational level courses. In “Building Blocks of Optimizely X Web Experimentation,” you’ll learn how to instrument your site to run your first experiments with Optimizely X Web Experimentation, use our visual and code editors to create engaging variations, and learn best practices for quality assurance.

In “Foundations of Experimentation: A Strategic Framework” you’ll hear from Optimizely training and customer success experts how to develop powerful hypotheses that are most likely to get winning results and yield valuable insights about your users. Ensure your experiments impact the metrics that matter most by connecting testing to your business goals, and prioritize and document your experiments with proven frameworks. This course will teach you the core skills for building an effective experimentation strategy.

If you’re an experienced experimenter that’s looking to get the most value from your tests, join us for “Beyond the Basics: Advanced Experimentation Techniques,” where you’ll learn best practices for leveraging Optimizely X Web Experimentation’s advanced features such as targeting, segmentation, and custom events to gain deep insights about your users.

And if you’ve built a strong basis for your testing program, but want to grow your velocity and spread testing to new teams, join us for “Scaling Experimentation in your Organization.” Lead by two Optimizely Strategy Consultants, this course will help you prepare for the challenges many organizations face in scaling their testing programs, and leave with tangible tools to tackle them. You’ll also get to hear from some of Optimizely’s most largest customers who have successfully scaled their testing programs to dozens – and even hundreds – of teams across their organizations.

We challenge you to prove your knowledge by passing one of six Optimizely certifications. Certification subjects include Foundations of Optimizely X Web, Optimizely X Technical Foundations, Optimizely X Strategy Foundations, Optimizely X Full Stack Foundations, Optimizely X Strategy Expert and the Optimizely X Web Expert Certification – normally $250, but free at Opticon18. Anyone who gets certified at Opticon18 is also invited to special happy hour on Wednesday, September 12 exclusively for certified Optimizely X users.

So no matter your skills, take them up a level at Training Day. Learn more in our course prospectus and add a course to your Opticon18 ticket today!

Optimizely X