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Tips & Tricks for Building Your Experimentation Program

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Join us in Las Vegas from September 11-13 for Opticon18, three days packed with educational sessions, actionable takeaways, and inspiring keynote and main stage speakers. Opticon18 is the number one conference focused on pushing the boundaries of digital experience optimization.

We’re kicking off Opticon18 with the “Optimizely Welcome Keynote: Architects of the Digital Future” where our executive team including Jay Larson, Jon Noronha, Claire Vo, and David Schwarzbach will be hosting business leaders from State Farm and Uber to learn how architects of the digital future are using experimentation to transform their companies and their industries. We’ll also be showcasing new innovations that will deliver amazing customer experiences.

For 2018, we’re pulling out all the stops! In addition to our agenda launch and opening keynote, we’re eager to share that Michael Phelps, one of the most decorated athletes in sports history, will be joining Optimizely CMO, Carl Tsukahara, for an inspirational fireside chat on the will to succeed, goal setting, and Phelps’ personal and professional experiences.

Stefan Thomke, the William Barclay Harding Professor of Business Administration at Harvard Business School, is taking center stage for “Becoming a True Experimentation Organization to Drive Innovation”. Thomke will share concrete advice on how to get executive-buy in and take steps towards becoming a true experimentation organization. You’ll also learn how to run large-scale testing programs that drive digital competitiveness for your organization from one of the industry’s optimization leaders.

In addition to Phelps and Thomke, we are eager to share that Principal Forrester Analyst, James McCormick, will be mainstage with his can’t-miss session, “Building an Experience Optimization Architecture”. In today’s world, great customer experiences are the ultimate differentiator between you and your competitor. During this talk, McCormick will share takeaways on how experimentation can be your competitive advantage, the state of experience optimization, and how to architect for experience optimization like today’s industry leaders.

Experience Opticon18 with your whole team! When you buy 3 passes, the 4th one is on us. Buy tickets now as the Early Bird Price ends Monday, August 6th. We’re also giving away a free trip to Opticon18 including roundtrip airfare(US only), 3-day, 2 night stay at The Cosmopolitan Hotel in Last Vegas, and you’ll be experience Opticon18 as a VIP with your educational track and 2-day pass. Enter now.  

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