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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

At Opticon 2018, Matty Wishnow from Accenture Interactive gave our audience a surprising perspective on CRO. We think his message and advice is so important that we’ve asked him to share his perspective with the world during tomorrow’s “New Principles for Digital Experiences That Perform” webinar. 

Wishnow co-founded the digital optimization firm Clearhead, which Accenture acquired in 2017. He is now the Managing Director of Experience Design & Optimization at Accenture Interactive. Working with hundreds of companies and across tens of thousands of experiments, Wishnow distills down for us where most CRO programs fails and what to do about it.

He explores:

  • what critical data most CRO programs lack and how that may hurt your business
  • the tie between CRO and design optimization
  • the idea of “evidence-based design”
  • how to help you exponentially improve your customer experience, and therefore, conversions.

Learn more about how these principles can transform your business by attending Thursday’s webinar, register here.

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