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Tips & Tricks for Building Your Experimentation Program

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How do global enterprises like Salesforce, IBM, and Cox Automotive, and digital disruptors like Mailchimp, Classpass, and Atlassian deliver amazing digital experiences to their customers while outperforming the competition? With experimentation. And at Opticon19, you’ll hear from experts from each of these companies on exactly how they do it.

By attending Opticon, you’ll see firsthand success stories showcasing how experimentation can be the engine to drive digital excellence and innovation. From marketers to product managers, executives to technologists, Opticon19 has something for everyone in your organization who cares about experimentation. See the full agenda here.

Out-experiment, outperform

To out-experiment and outperform the competition, organizations must focus on three essential capabilities: building and inspiring the right team, implementing an experimentation strategy and process, and implementing best-in-class technology. Together, these three pillars form the three tracks at Opticon19.

From these breakout sessions, you’ll learn:

  • How to quantify the ROI of experimentation, to secure more resources to grow your program
  • Proven strategies to 10x your experimentation velocity
  • How to multiply your impact with personalization, full stack experimentation, and performance optimization

In addition to over 20 breakout speakers, we’ll also be joined by several technology luminaries in keynote sessions. Investor, entrepreneur and philanthropist Ashton Kutcher will be sitting down for a fireside chat with our own Carl Tsukahara at Opticon19 to share the possibilities technology brings to organizations, what drives exceptional performance, and how curiosity moves us forward.

Gibson Biddle, former VP Product at Netflix, will take the stage alongside Optimizely’s product team to share how your team can become customer obsessed by using experimentation and personalization to discover what truly delights customers.

And, in an intimate panel discussion, you’ll hear from our customers as varied as events giant Stubhub to global automotive powerhouse Cox Automotive and SaaS market leader Salesforce on what it takes to build the Outperforming Organization.

Session highlights

Culture & Growth

Learn how to create a culture of experimentation by inspiring your team to do their best work. Expand your testing program across business units and into new channels.

The Culture & Growth track will highlight how a legacy enterprise company like Northwestern Mutual was able to achieve enough velocity to have 4,000 digital releases in the last year. It will also feature insights and observations from Fox and Nike how they have extended experimentation beyond the desktop.

The Cox Automotive team will share how they have empowered multiple brands like Autotrader and Kelley Blue Book to increase experiment velocity with a Center of Excellence, while program managers from Brooks Running, Mailchimp, and the Wall Street Journal will share the challenges and successes they’ve faced in building world-class teams.

Strategy & Process

Best practices and frameworks for scaling winning experimentation programs. Learn how to gauge the true success of an experiment, roll out new features, and measure the value of your overall program.

Learn how to quantify the ROI of experimentation from customers who have done it before. You’ll also hear from Nina Bayatti of Classpass, on how she uses experimentation to drive customer acquisition and growth, and Optimizely co-founder Pete Koomen on how to use Optimizely’s newest product innovations to measure the impact of experimentation.

Platform & Technology

Learn how Optimizely customers accelerate innovation by creating a best-in-class technology stack and transforming their product development with experimentation.

Lastly, within Platform and Technology you’ll learn how to optimize your implementation of Optimizely for blazing fast performance, and how to get started integrating Optimizely Full Stack into your stack. From our customers, Updater’s product team will reveal how they are disrupting the moving industry with experimentation, and Atlassian’s growth team will share how they have delivered smarter experiments and personalization campaigns to drive more sign ups.

It’s going to be an incredible conference. We hope you’ll join us in San Francisco on September 12 & 13. Ticket prices go up in just 4 days, so take advantage of our early bird pricing today!

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