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Tips & Tricks for Building Your Experimentation Program

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Experimentation and optimization are at the heart of everything we do at Optimizely, so we’ve taken attendee feedback to make this year’s conference, Opticon19, bigger and better than ever. Read on to learn about the top five changes we’ve made to the conference to make it a better experience for every attendee.

Luminary keynotes

We’re pulling out all the stops with three celebrity keynotes from Ashton Kutcher, Dr. Mae Jemison, and Gibson Biddle. Each of these visionaries will share their hopes, predictions, and strategies for building a strong, innovative, and inclusive future.

Opticon is more affordable 

Conference season is expensive, and while everyone else tends to raise pass prices every year, we’ve cut ours by $200!

More sessions, more expertise

We’ve expanded massively and are offering 20+ sessions across three tracks (Culture & Growth, Strategy & Process, and Platform & Technology). Leaders from companies like Salesforce, IBM, and Nike will share their strategies for effective experimentation and optimization that you can bring back to your team to outperform and out-experiment your competitors.

Bringing fresh perspectives

We can’t make meaningful progress without new voices and diverse perspectives. We’re integrating diversity and inclusion initiatives throughout the conference with non-profit volunteer activities onsite, a Women in Tech panel, Industry Roundtables and more!

New training workshops and MasterClass

Training Day will feature four workshops for beginner and advanced experimenters as well as a brand-new full-day MasterClass. You’ll get to sink your teeth into new tools and products that can take your optimization programs to the next level.

From the closing of last year’s final keynote to now, we’ve been working nonstop to make this year’s Opticon conference more fun and more transformative than ever before. These are just a few of the things we’re most excited about for Opticon19, and we can’t wait to show you everything we have in store. We hope you’ll join us in welcoming Opticon19 back to San Francisco this September 11-13 to experience it for yourself.

Whether you’re just getting started with experimentation or leading a team of gurus, you can join—and learn from—the world’s top digital experimenters by registering here

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