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Personalization. It seems like a simple concept, but doing personalization the right way is more than simply using someone’s name in an email. Personalization at its core is understanding audience behaviors to deliver the most relevant and – well – personalized experience possible to drive engagement. Think of disruptors like Netflix who have built their core experience around recommending the right show to every single one of their users. Personalization done right has the potential to create $1.7 trillion in new value according to McKinsey analysts. 

Even with all the buzz around personalization, marketers still have misconceptions and questions about what it all means. This is why we’re excited to partner with AdWeek Branded to bring you Personalization from A to Z .This guide takes you back to basics to outline what personalization is (and isn’t) and how you can take a scientific approach to running personalization experiments. You’ll get to learn how housewares and lifestyle giant Crate & Barrel used Optimizely to personalize the experience of their new Crate and Kids site to two different buyer types and why you need to embed a/b testing and experimentation into your personalization strategy. 

Personalization doesn’t have to be a mystery. To learn more about how you can transform from one-size-fits-all to 1:1, get your copy of Personalization from A to Z today.

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