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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

As over 170,000 Salesforce Trailblazers flock to San Francisco for Dreamforce ’19 from November 19 – 22 with speakers ranging from women’s World Cup and Olympic Champion Megan Rapinoe, to internationally acclaimed cellist Yo-Yo Ma, we at Optimizely are pleased  to announce our participation in this inspirational conference. 

We are excited to be first-time sponsors of Dreamforce. You’ll be able to find us in the Expo Hall in booth #1812, next to the Commerce Cloud area. In our booth, and throughout the week, we will be highlighting how we’ve worked with Salesforce to date, and how our companies can collectively help enterprises optimize the customer experience throughout the entire customer journey.  

The possibilities of Optimizely + Salesforce are exciting and transformational as it can further enhance the power of CRM by teaming it with experimentation to deliver the clearest and most actionable view of customers. 

“As we continue to grow, Optimizely has become the experimentation partner of choice for many software companies, including Salesforce. We’re delighted to have a strong presence at this year’s Dreamforce,” said Jay Larson, CEO of Optimizely. “We’re thrilled to have some exciting new products to announce at Dreamforce that help Salesforce customers optimize their deployments of Salesforce and also help them optimize the digital experiences they deliver to their customers. Salesforce’s digital marketing team replaced a well-known competitor with Optimizely and dramatically increased their testing velocity. We can deliver the same benefits to every Salesforce customer. Optimizely plus Salesforce is one plus one equals three.”

Having recently had the pleasure of Salesforce joining us onstage at Opticon19, we’re thrilled to return the favor with a trio of speaking engagements

Our  breakout session will take place Wednesday, November 20th  at the Marriott Marquis when Claire Vo our Chief Product Officer is joined by Mark Yolton, Salesforce’s VP of Digital and Interactive to share how our two companies have worked together to optimize Salesforce’s own operations through the use of experimentation. 

Then On Thursday, November 21st at 12:30 our Sr. Director of Product Management Byron Jones will take the stage at Moscone South T1 with CodeScience’s CEO Brian Walsh for a theater session to share how to best connect online and offline experiences.

Lastly on Friday, November 22nd at 10:30 again at Moscone South T1 Optimizely CMO Carl Tsukahara will share how experimentation is the key driver to being customer obsessed. 

As Dreamforce veterans, we know that sometimes you just need a spot to recharge and respond to some of your out-of-office emails. This is why, along with our partners Accenture Interactive, AWS, Full Story and Tealium we’re hosting the Customer Cabana at our offices at 631 Howard. In addition to providing healthy snacks and comfortable workspaces, we will also have Peloton bikes that you can ride for charity. 

Dreamforce is sure to be an action-packed week, we hope you’ll join us at our booth, attend one of our speaking sessions, or visit the Customer Cabana and see how Optimizely is driving digital experimentation across Salesforce Clouds.

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