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Tips & Tricks for Building Your Experimentation Program

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I can’t think of a more exciting time to be a part of Optimizely than right now. When Optimizely acquired my company Experiment Engine over two years ago, my goal was to help more companies embrace experimentation and make better decisions using the scientific method. I’ve had the opportunity since then to lead an amazing team, work with incredible companies, and push experimentation as a critical business practice. The adoption of Optimizely by enterprises in the Fortune 100 as well as today’s most exciting startups proves that experimentation is becoming a business-critical practice at every stage of a company’s journey. 

Salesforce CRM

A Snapshot of Salesforce’s Customer 360

As the San Francisco streets buzz with the excitement of Dreamforce 19, Optimizely prepares to bring our expertise in experimentation, testing and optimization to the world’s largest business conference hosted by the world’s leader in CRM. Optimizely’s clients experiment because they want to build great experiences and products that deepen their relationships with their customers. Our partnership with Salesforce is yet another way we’re investing in making it easy to optimize the customer journey at every stage.

This partnership is not a new one. We have been a Salesforce customer for many years, relying on their platform to manage and grow our enterprise relationships. In turn, Salesforce has been an Optimizely customer for over a year now, working with us to create a culture of experimentation and optimize their own digital business. Mark Yolton, VP of Digital & Interactive with support from Eric Stahl, SVP of Digital, has built up a dedicated experimentation team spanning analytics, engineering, and UX–all using the Optimizely platform at scale. Our close relationship with Salesforce has allowed Optimizely to identify even more ways we can improve our experimentation platform for companies investing in customer experience. 

Optimizely is currently integrated with Salesforce Marketing Cloud, and I’m excited to share that we’ll be announcing deeper integrations across the Salesforce platform this week. These are products we’ve been excitedly working on for the past few months; products that bring experimentation and data-driven decision making to the interactions your employees have with your customers on a daily basis. To be the first to hear about them, attend our Sr. Director of Product, Byron Jones’ session on Thursday entitled “Connecting Online and Offline Experiences with the Optimizely for Salesforce App”

As a first-time sponsor of Dreamforce, we can’t wait to share Optimizely’s expertise in experimentation with all in attendance, especially companies that care about getting experience “right.” I’m proud that we can showcase this expertise side-by-side with the Salesforce team on Wednesday, in our session “Optimizing Salesforce: The Best User Experience Begins with Experimentation,” a fireside chat with Mark Yolton on how his team shook up the Salesforce culture by bringing experimentation into everything they do. 

This week is just the beginning of a big investment Optimizely is making in ensuring Salesforce clients can do more for their customers. I look forward to sharing more with you throughout the week. Happy Dreamforce–we look forward to meeting you!

 

 

 

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