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Tips & Tricks for Building Your Experimentation Program

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It’s that time of year again, Opticon season! If you’ve been to our annual conference before, you’ve taken away frameworks and inspiration to transform your work and drive impact with progressive delivery and experimentation. This year, Opticon is going virtual. That means on September 16th, 2020, you can soak up knowledge from leaders at GitHub, AWS, CNN, AMC, and more, from any location. And this year, your ticket is free. 🎟

Learn new ways to deliver the right products and drive growth using trusted data

The Opticon20 agenda is filled with experts from the product, data science, growth, and engineering. So, we have something for everyone. Below is a sample of the highly actionable sessions we are hosting for you and your colleagues.

Erik Metelka

Get best practices for Building a 5-star Product with Feature Flags from the Head of Growth Product at Cameo. You’ll learn how to deliver high-growth products with shining app store ratings. Make sure you are on at 10:10 am PT sharp because the session will kick off with a surprise celebrity. Hint, the guest star is a two-time Dundie Award Winner.

Amy Vetter

Amy Vetter, Consumer Experience Manager of eCommerce Health at Reckitt Benckiser (Scholl’s) will teach you to Kick your Assumptions, Test-Everything, and Drive Revenue. Tune in at 9:00-9:25 am PT to learn how to drive revenue and be more data-driven with experimentation.

Tony Wilson

Christian Oliver

Join CNN’s Christian Oliver, Analytics and Consumer Science, and Tony Wilson, Technology and Consumer Experience, to find out how they are Evolving Experimentation from CRO to Product Development. Attend at 11:55 am-12:20 pm PT to get new ways to nail your web testing strategy and apply it for mobile apps and beyond.

These are just a fraction of the sessions. Check out the rest of the Opticon20 agenda for the full view.

Get technical with Opticode on September 17th, 2020

Need best practices for integrating feature flags and experimentation into your software development cycles? This year we dedicated the entire second day of Opticon for hands-on technical sessions and demos. Many of the topics and speakers will be crowdsourced. If you, or your colleagues, are interested in volunteering to discuss a topic, please register for Opticode. Then submit your suggestion here so we can connect you with groups who are looking to solve similar challenges and exchange ideas.

Join the feature flagging and experimentation community on Slack

If you haven’t already, log in to the Optimizely Slack Community to become part of the progressive delivery and experimentation conversation with other growth, product, data, and engineering professionals. This is a place for sharing knowledge, solutions, resources, and connecting directly with our technical teams at Optimizely.

During the event, you’ll see Opticon channels, #opticon20 for networking, #opticon-Q&A, where you can ask the session speakers questions and engage with the content in real-time. On day 2, use the #Opticode channel for networking, asking questions, and chatting with the Optimizely Developer Relations team. 

Learn the science of getting it right

Claire Vo

Start the day at 8 am PT for the keynote. Optimizely, CPO, Claire Vo, will share ways to quickly adapt to global changes while keeping customers at the center of your product development. This will set the stage for a day of discussion on using data, experimentation, and progressive delivery to minimize uncertainty, make more informed decisions, and ship better products.

Take a break to feed your body and mind. At 12:20 pm PT we’re featuring a non-profit led cooking class where you will learn new ways to source and prepare healthy food. Remember to shop for ingredients ahead of time, here is the recipe.

Carl Tsukahara

Bubba Wallace

In the closing keynote at 1:25 pm PT, renowned race car driver and activist, Bubba Wallace and Optimizely CMO, Carl Tsukahara, will discuss how to think outside of the box and drive racial equality.

We look forward to seeing you online at Opticon20 on September 16th and 17th. For those of you tuning in from Europe, a timezone friendly version of the conference will be available on September 29th and 30th

Registration is free! Sign up today to reserve your spot.

 

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