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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Optimizely and Contentsquare Partner to Help Brands Elevate their Experimentation Strategy


Optimizely and Contentsquare are announcing a new partnership to help brands achieve a virtuous cycle of experimentation — from figuring out the most impactful testing to optimizing experiences in real-time for continued performance success. This partnership brings together Contentsquare’s unique customer behavior insights with Optimizely’s progressive delivery and experimentation capabilities. Combined, the two platforms empower […]

All the Product Announcements from Opticon20


All the Product Announcements from Opticon20

Opticon20, the leading progress delivery and experimentation conference, kicked off virtually today. This year’s keynote, hosted by Claire Vo, Optimizely’s Chief Product Officer, focused on how companies are adapting their digital strategies rapidly in response to COVID. Claire emphasizes the importance of proactively building and testing experiences that help serve your customers. By doubling down […]

Optimizely Integrates with Amazon Personalize to Combine Powerful Machine Learning with Experimentation


Optimizely Integrates with Amazon Personalize to Combine Powerful Machine Learning with Experimentation

Determining the best customer experience can be challenging. Teams have often relied on surveys, focus groups, and analytics to determine what customers want and then build based on that understanding. Machine learning can be used to help deliver more relevant content but tuning those models can be time-consuming and require a lot of manual analysis […]

Why Accessible Experiments Matter


We’re excited to share the following article by our Senior UX Engineer, Ayesha Mazumdar, that was originally published in SD Times.   For software development teams, moving fast is key. But so is the confidence that you’re building the right thing in the first place. To reduce uncertainty, product and engineering teams are running more experiments […]

Optimizely’s Hack Reactor Scholarship and Internship Program Is Back


For the fifth year, Optimizely is launching I/Own It, which is a boot camp scholarship and internship program. We partner with Galvanize each year to provide a path for individuals who are underrepresented in tech, and who have no professional technical experience, to begin a career in software engineering. Optimizely’s I/Own It program was established […]

The Next Phase of Our Journey Starts Today


The Next Phase of Our Journey Starts Today

It’s no surprise to our team that digital-first companies continue to disrupt traditional markets, create new segments, and innovate faster than their peers—even in today’s unprecedented business environment. How do they do this? By putting the customer at the heart of everything they do. From product development to their marketing campaigns to customer support and […]