As we work with our customers to help them understand the results and learnings from an experiment, one of the main questions we hear is “why am I not reaching significance?” or, more specifically, “why is this experiment inconclusive?” When I hear this question, my first check is to look at what metrics are set […]
When starting your program, you may not have built out your backlog of experimentation ideas just yet. Or you may need to fill your backlog with ideas from new parts of the organization. Maybe you’ve been really focused on iterating on successes and it’s time to take a step back and refill the tank with […]
As the Lead Strategy Consultant at Optimizely, I’m lucky to work with customers of differing levels of Experimentation program maturity, from customers who are just starting their program and getting their team in place to customers that never make a decision without experimenting first. My work focuses on building Experimentation methodologies with a company’s teams […]
