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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

What the COVID-19 holiday shopping season taught us for 2021


What the COVID-19 holiday shopping season taught us for 2021

When the holidays rolled around in 2020, the shopping industry looked very different, as there was less bustle in the stores and more bustle on the keyboards. Companies had to adapt to the increase in traffic volume and demand for online shopping. During the holiday period, Optimizely customers leveraged all their experimentation capabilities to create […]

How to Maximize your KPIs on Every Page with Input Metrics


To have a successful experimentation program, you have to start with “what is the goal?” of your growth and experimentation efforts. This was emphasized for me early at Optimizely, when our co-founder Dan Siroker said in an all hands just a few weeks in: “experimentation leaders choose metrics that matter.”  Understanding your most important goals […]

24 Experiments that You Can Build and Launch Today


When you’re starting your experimentation journey it can be tough to figure out where to start. I often hear from my customers that they’ve hit a rut and are short for hypotheses that can keep program momentum going. These are not rare places to be! The lifeblood of a program is having hypotheses to test […]