Download our FREE ebook of 43 A/B testing case studies from the world's leading companies for test ideas and inspiration. Download Now

Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Optimizely vs Adobe Target: Performance


There’s much to consider when choosing an experimentation platform. While there are many small players in the space with different focuses, strengths, and teams behind them, Optimizely and Adobe Target have the largest experimentation customer bases. In the last few years, we’ve seen a big increase in customers switching from Adobe Target to Optimizely. We’ve […]