Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

10 Tips for Hosting a Successful A/B Testing Hackathon


10 Tips for Hosting a Successful A/B Testing Hackathon

There is no better way to find new testing ideas, generate excitement about testing, and push the boundaries of optimization than to host a testing hackathon.

The gist of a hackathon is simple: put a lot of people in a big room together for two days with very few rules and see what they’re able to produce. The results are usually incredible.

In our two testing hackathons, we’ve not only spread a passion for testing throughout Webs, we’ve also learned a lot about how to put on a successful one. I want to share those learnings with others out there looking to jumpstart their optimization!