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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

The Complete Guide to Navigation Testing


One of our biggest experimentation challenges at BiggerPockets has been testing into a better site navigation. Over the life-span of our company, the website has added a number of features. As we’ve added features, we’ve placed those features into the navigation in the location that made the most sense at the time. Those individual additions […]

3 Ways to Increase Retention with Experimentation


3 Ways to Increase Retention with Experimentation

At BiggerPockets, we had been aggressively A/B testing our signup funnels in Optimizely for a little over a year, and have seen success – improving our free signup funnels by over 80%. Once we had our acquisition running well, we decided to focus our experimentation efforts on how to retain these new signups to maximize […]

7 Website Conversion Optimization Best Practices


7 Website Conversion Optimization Best Practices

For the past year at BiggerPockets, we have been testing ways to drive up our free membership sign up conversion rate.  BiggerPockets is an online resource for real estate investors, with education and tools designed to help people seeking financial freedom through real estate investing. I run the conversion-rate optimization program at BiggerPockets, which has […]