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[Case Study] SmartWool Sells More Socks With A/B Testing


[Case Study] SmartWool Sells More Socks With A/B Testing

It’s not too difficult for an experienced conversion optimization consultant to look at a horrid web design and have a strong feeling as to what changes will result in higher conversion rates. But when the original design is beautiful and already nails best practices, even expert intuition is good for nothing more than a hypothesis. Testing is essential. This was the case with SmartWool.