Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Optimizely Stats Engine – In 1 Minute


Optimizely Stats Engine – In 1 Minute

So you have your test set up, and you press go. How many visitors do you need before you can be confident in your results?

For this week’s One Minute Monday, Robin Pam from our Product Marketing Team team explains the benefits of Optimizely’s Stats Engine, a statistical framework for calculating A/B tests.

An Interview with a Growth Marketer at Moz


An Interview with a Growth Marketer at Moz

Andy Nelson manages the Growth Marketing team at Moz. In this interview, Andy shares great tips for starting out with A/B testing, why he’s excited about recent strides in statistics, and what he hopes people will learn from his session at Opticon 2015.

Cheers to 1 Year: A Toast to the Amazing People in Our Community


Cheers to 1 Year: A Toast to the Amazing People in Our Community

We live in an increasingly digital and fast-paced world. Much of our daily interaction now exists online. When we’re unsure, we resort to Google or Quora. When we need help, we file a support ticket and expect our question to be answered instantaneously. What’s the challenge with this reality? It’s easy to forget that real humans are answering our support tickets, or responding to our community discussions.

So, this week, as we celebrate the 1 year anniversary of Optimizely’s community, Optiverse, I want to showcase the talented and fearless people who participate in our community every day. As you think about developing your optimization skills, we hope you’ll use the community of people in Optiverse as a resource.

Targeting Your Test to Specific URLs — In 1 Minute


Targeting Your Test to Specific URLs — In 1 Minute

One of the most important parts of setting up an experiment is deciding where you want it to run, as in which pages specifically are you deciding to target. You can be as narrow as a single URL or as broad as your entire site. It all depends on which of the four URL match types you use. In this One Minute Monday, we’ll cover what these match types mean and why they’re important for you.

Opportunity Cost and Testing — In 1 Minute


Opportunity Cost and Testing — In 1 Minute

Welcome to One Minute Mondays, because on Monday, you only have one minute. Each Monday, we’ll post an education-packed tip presented by someone from the Optimizely team. Learn something new and connect with the Optimizely team — all in 60 seconds!

This week, Opportunity Cost and Testing from Khattaab Khan, a Strategic Consultant at Optimizely.

What Does it Mean to Be a Growth Marketer?


What Does it Mean to Be a Growth Marketer?

From conversations with our customers, we’ve learned that some folks who do A/B testing also have day-to-day responsibilities ranging from SEO to front end development to content marketing. But, it’s apparent that the folks who do conversion optimization have one thing in common: an obsession with growth. Their work directly contributes to company growth and impacts wins and fails. In essence, everyone who practices A/B testing and optimization is a Growth Marketer.

We’re curious about what it means to be a Growth Marketer… So we’re asking you.

10 Ways to A/B Test Better with Targeting


10 Ways to A/B Test Better with Targeting

Marketing practices have many separate vocabularies. Online marketers, content marketers, and product marketers all converse with their own jargon. One of the vocabulary words that spans many marketing activities is targeting. Targeting is a not-so-sexy way to describe a highly useful practice that is downright essential to marketing.

This article outlines 10 smart ways to target visitors on your website.