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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Are You a Data-Driven Leader?


Are You a Data-Driven Leader?

Many companies, even in this increasingly data-driven marketplace, still unfortunately succumb from time to time to what we call the “HiPPO Syndrome” (Highest Paid Person’s Opinion), allowing decisions to be made according to highest ranking stakeholder’s experience rather than the data.