With feature rollouts, your application has the ability to simultaneously deliver two different experiences: one with the feature on and another with the feature off. But how do you know which one is better? And how can you use data to determine which is best for your users and the metrics you care about? An […]
Feature Flags: 3 Use Cases to Deliver the Best Customer Experiences
From CI/CD, to deployments, to killer user experiences, feature flags help you ship confidently and rollout gradually to minimize risk. But knowing where to start with integrating feature flags into your development cycle can be difficult. I’m Asa, Developer Advocate at Optimizely. In part three of this blog series, I’ll cover three areas where you […]
Powerful Feature Flags in Ruby
Feature flags enable a powerful continuous delivery process and provide a platform for progressive delivery with phased rollouts and A/B tests. However, building a feature flagging system is usually not your company’s core competency and can be a distraction from other development efforts. I’m Asa, Developer Advocate at Optimizely. In this step-by-step blog post, I’ll […]
Feature Flags: 3 Use Cases for Smooth Deployments
From CI/CD, to deployments, to killer user experiences, feature flags help you build confidently and rollout gradually to minimize risk. But knowing where to start with integrating feature flags into your development cycle can be difficult. I’m Asa, Developer Advocate at Optimizely. In part two of this blog series, I’ll cover three areas where you […]
Best Practices for Feature Flag Testing and QA
Ensuring your software works before your users try it out is paramount to building trustworthy solutions. A common way for engineering teams to ensure their software is running as expected is to have automated unit, integration, and end-to-end tests along with manual quality assurance. Feature flags are extremely useful tools to ship faster, more confidently. […]
Implementing low-latency and dynamic feature flags
One of the first technical implementation challenges of feature flags is striking a balance between a fast (a.k.a. low-latency) decision and the ability to change that decision dynamically. When the logic of your codebase depends on the return value of a feature flag, say a function isFeatureEnabled, you’ll want to make sure that isFeatureEnabled returns […]
Prevent Technical Debt by Understanding Feature Flag and Experiment Lifetimes
As your organization uses more feature flags and experiments, it’s paramount to understand that some of these changes are meant to last for a short time and should be removed from your codebase. Without a plan for removal, they will become outdated and add technical debt and complexity. One measure you can track is how […]
5 Feature Management Use Cases in 5 minutes!
Optimizely Rollouts offers full featured feature flagging capabilities that unlock the power of Progressive Delivery allowing you to ship faster with more safety and confidence. But, what are all ways you can leverage Optimizely Rollouts to help your team? Today, I’ll go through five powerful capabilities of Optimizely Rollouts and Full Stack all while using […]
When to Feature Flag, Rollout, or A/B test?
Feature flags, phased rollouts, and A/B tests all help you ship more confidently. Feature flags allow seamless feature releases and rollbacks. Phased rollouts catch bugs early and often. A/B tests make sure you’re building the right thing for your business. So, when do you use one over the other? This is a question I’ve heard […]
Feature Flag Ownership Models: Which one is right for you?
Feature flags enable a powerful continuous delivery process and provide a platform for progressive delivery with phased rollouts and A/B tests. Once your organization begins deploying feature flags successfully, you may be excited to get more into your codebase. However, good governance is critical to scaling the power of feature flags. As with any feature […]
