Download our FREE ebook of 37 A/B testing case studies from the world's leading companies for test ideas and inspiration. Download Now

Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Asa Schachar

About Asa Schachar:

Asa is the Engineering Manager for Optimizely’s Full Stack team. As Optimizely’s Engineering Manager, Asa is responsible for leading multiple cross-functional engineering teams in charge of Optimizely’s fastest growing product to enable companies to experiment more across websites, apps and every level of the stack. Prior to joining Optimizely, Asa worked at Microsoft as a software developer where he built the Internet Explorer site recommendation algorithm. He studied Mathematics and Computer Science at Harvard University and is an avid breakdancer.

How Optimizely is Building a Culture of Product Experimentation

Asa Schachar
By

Why Product Experimentation? Before I joined Optimizely, I worked at Microsoft on what was once the world’s leading internet browser, Internet Explorer. For those of us who have forgotten about this great browser, here’s a screenshot: As an engineer, I was tasked to work with a product manager on developing an algorithm for determining the […]

Read More »