Segment.io Customers, Now You Can Send Analytics Data to Optimizely!

Thanks to a handy new integration, Segment.io customers can send custom event and revenue data to Optimizely. Segment.io allows it’s customers to set up tracking for events once and then use that data across multiple analytics platforms. Additionally, Segment.io customers can send data from Optimizely to other integration partners, such as email platforms Customer.io and […]

Optimizely is Now Available in 10 Languages


Optimizely in Dutch

You’ve always been able to use the Optimizely platform to perform A/B testing on any website in any language,  but Optimizely has been English-only to date. Well, ikke længere! Today we’re proud to announce that you can now use Optimizely in the following languages: Danish: Website-optimering gjort let. Dutch: Gemakkelijke website-optimalisatie. French: L’optimisation de sites Web devient un […]

Cut Your Audience in Half to Double Your Conversion Success

Not all types of visitors respond to web content in the same way. For example, visitors coming from an email campaign may react to a landing page differently than visitors coming from a paid search ad; mobile visitors may react to a homepage differently than non-mobile visitors. Understanding the difference between these behaviors is the […]

Introducing Multi-page Experiments (a.k.a. Conversion Funnel Testing)

We are excited to announce multi-page experiments on Optimizely! Lots of our customers want to A/B test not just one, but two or more pages that are related, often as part of a funnel. Multi-page experiments allow you to “link” together related variations of different pages: visitors who see the original version of Page 1 […]

Mo’ Users, Mo’ Problems? Not Anymore.


Introducing User Roles As our customer base grows, so does the number of people using Optimizely within a company. Optimization teams are sprouting up all over the place and expanding quickly. We’ve seen great examples of companies starting testing workshops, where everyone who would use Optimizely gathers in a room to do nothing but test […]