Download our FREE Testing Toolkit for A/B testing ideas, planning worksheets, presentation templates, and more! Download Now

Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Lessons We Learned from Email A/B Tests in 2014


Lessons We Learned from Email A/B Tests in 2014

This year, the Marketing Automation team at Optimizely got serious about tracking our email A/B tests. In 2015, Optimizely will be taking experience optimization to the next level, and continue to rigorously test campaigns in order to provide the best experience for our customers.

Looking back at some A/B tests we ran this year, here are some lessons learned, along with where I hope to take our email experiments in 2015.