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The Light At the End of the Funnel: Adventures in Getting Users to Do Stuff


The Light At the End of the Funnel: Adventures in Getting Users to Do Stuff

Do you have something you want to sell? Do you have users? If you answered yes to both these questions, then you probably have to get your users through some kind of a funnel.

That’s tough. When we set out to do this for a financial services company recently, we thought we knew a lot already (after all, this company had already achieved product-market fit). But what we learned surprised us.