Speaking from experience, learning to code can seem like a daunting task—but, like my father always says, ’How do you eat an elephant? One bite at a time.’ And that’s exactly what Codecademy intends to do: teach coding in bite-size segments. The app offers users a taste of code, get in get out in an hour, and it stops there. Codecademy cannot achieve their mission of ‘Teaching The World How To Code’ in one hour. They need to either get people from the app onto the website and retain their interest, or offer more lessons on their app.

In this Teardown Tuesday, I’ll offer ideas for how Codecademy’s iOS app can turn more app users into engaged, long term coders.