At Optimizely, we’re always looking for new ways to experiment! Our product Adaptive Audiences uses machine learning to create audiences in Optimizely based on the types of pages a visitor is viewing on your site. While thinking of ways to optimize ad spend, we had the awesome idea to leverage the power of Adaptive Audiences to […]
I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program. This is the final installment of my series designed to help you run a best-in-class experimentation program. In the series we covered everything you need to build and scale your […]
I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program. This is the fifth installment of a six-part series designed to help you run a best-in-class experimentation program. In the series we are covering everything you need to build your […]
I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program. This is the fourth installment of a six-part series designed to help you run a best-in-class experimentation program. In the series we are covering everything you need to build your […]
As part of the Atlassian Summit, we are excited to announce Optimizely’s Experiment Plan & Report template which lives in the newly launched template gallery from the Confluence team at Atlassian! This template allows teams who are already leveraging Confluence to have an easy to use, consistent process for tracking experiment ideas and results, including: […]
I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program. This is the fourth installment of a six-part series designed to help you run a best-in-class experimentation program. In the series we are covering everything you need to build your […]
I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program. This is the second installment of a six part series designed to help you run a best-in-class experimentation program. In this series we are covering everything you need to build […]
I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program. To help you do the same, I built the Experimentation Program Toolkit and am writing a blog series about the core process it takes to run a best-in-class experimentation program […]
As Optimizely’s Experimentation Program Manager since 2018, my job is to make sure we are “drinking our own champagne” and truly running a best-in-class experimentation program, lovingly referred to as “Optimizely on Optimizely.”. To do this consistently requires multiple tactics deployed over the course of days, weeks, months and years. In previous posts on the […]
As Optimizely’s Experimentation Program Manager, I was very intrigued by the launch of our new and improved Multi-Armed Bandit. I was excited to start using this powerful, machine learning optimization tool that was designed specifically to increase conversions. This was especially exciting for my Marketing team, who wanted to get more conversions on key landing […]
