As Optimizely’s Experimentation Program Manager, I was very intrigued by the launch of our new and improved Multi-Armed Bandit. I was excited to start using this powerful, machine learning optimization tool that was designed specifically to increase conversions. This was especially exciting for my Marketing team, who wanted to get more conversions on key landing […]
As we close out the year we wanted to give back to our users and customers. What better way to do that than to share highlights from the year, beginning with a series of Program Management videos from our annual Opticon conference. Getting the greatest impact from experimentation is something we at Optimizely are constantly […]
The marketing toolkit is ever expanding and chatbots are currently exploding, especially in the B2B space. Here at Optimizely we recently have begun using Drift chatbots. Like us, many companies today are using chatbots on their website as a way to engage in real-time with customers and prospects. This allows salespeople to connect faster, support […]
You did it. You’ve gotten buy in and you’re off to the races and running great experiments! Like a tree falling in the forest, however, if people don’t know about it – how will they remain invested in your success and the success of the experiments? I’m the Program Manager for Experimentation at Optimizely and […]
At any company, there is a lot going on at any one time. People are very focused on their own efforts and what’s immediately in front of them. Experimentation, like any large company program, requires ongoing efforts to make the work and the impact visible. Increased visibility for an experimentation program can often come down […]
Are you launching a new promotion or special offer this Valentine’s Day? Do you also want to call your users’ attention to it? We want to show y’all some extra love today by sharing a set of reusable Experiment templates (called Extensions) that you can copy into your Optimizely account and use immediately to pass […]
