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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Best Practices and Templates for Demonstrating Experimentation ROI


Best Practices and Templates for Demonstrating Experimentation ROI

I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program. This is the final installment of my series designed to help you run a best-in-class experimentation program. In the series we covered everything you need to build and scale your […]

Best Practices and Templates for Making Experimentation Impact Visible Consistently Across your Company


I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program. This is the fifth installment of a six-part series designed to help you run a best-in-class experimentation program. In the series we are covering everything you need to build your […]

Optimizely Teams Up with Atlassian to Launch New Confluence Experimentation Template


Optimizely Teams Up with Atlassian to Launch New Confluence Experimentation Template

As part of the Atlassian Summit, we are excited to announce Optimizely’s Experiment Plan & Report template which lives in the newly launched template gallery from the Confluence team at Atlassian!  This template allows teams who are already leveraging Confluence to have an easy to use, consistent process for tracking experiment ideas and results, including: […]

Experiment Team Meeting: How to Run an Experiment Review Meeting that Elevates Hypothesis-Driven Thinking


Experiment Team Meeting: How to Run an Experiment Review Meeting that Elevates Hypothesis-Driven Thinking

I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program.  This is the fourth installment of a six-part series designed to help you run a best-in-class experimentation program. In the series we are covering everything you need to build your […]

Defining your Experimentation Program: Templates for Team Structure, Key Contributors and KPIs


Defining your Experimentation Program: Templates for Team Structure, Key Contributors and KPIs

I’m Becca Bruggman, Optimizely’s Experimentation Program Manager. My job is to make sure we are “drinking our own champagne” and run a best-in-class experimentation program.  To help you do the same, I built the Experimentation Program Toolkit and am writing a blog series about the core process it takes to run a best-in-class experimentation program […]

Introducing the Experimentation Program Toolkit & Templates


Introducing the Experimentation Program Toolkit & Templates

As Optimizely’s Experimentation Program Manager since 2018, my job is to make sure we are “drinking our own champagne” and truly running a best-in-class experimentation program, lovingly referred to as “Optimizely on Optimizely.”. To do this consistently requires multiple tactics deployed over the course of days, weeks, months and years. In previous posts on the […]

5 Ways to Use Machine Learning to Get More Conversions


As Optimizely’s Experimentation Program Manager, I was very intrigued by the launch of our new and improved Multi-Armed Bandit. I was excited to start using this powerful, machine learning optimization tool that was designed specifically to increase conversions. This was especially exciting for my Marketing team, who wanted to get more conversions on key landing […]