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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Get More Wins: Experimentation Metrics for Program Success


As we mentioned in our first post in this series, many companies have realized that optimization of their digital products and experiences is no longer a negotiable aspect of their digital strategy. Optimizely’s Strategy and Value team often fields questions on how to operationalize a testing program and how to choose an executive sponsor, but […]

Get More Wins: Why You Should Focus on Experimentation Now


In the wake of 2020 and the coronavirus pandemic, more companies are investing in experimentation and optimization than ever before, realizing that the ability to test and learn is vital to both pivoting as business needs change, but also to respond to adapting consumer behavior. With this new audience in mind, I’ll be writing a […]