Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Why Prioritizing Social Responsibility Will Strengthen Your Startup


Why Prioritizing Social Responsibility Will Strengthen Your Startup

At first glance, “doing good” might seem impossible for today’s tech startup. When you’re staying up into the wee hours of the morning to ship features and investors are your main source of revenue, thinking about your social impact strategy might seem impractical.

Thankfully, we’re seeing more and more companies ditch the t-shirt clad garbage picking in favor of experimental, integrated approaches to social impact. Here are 4 ways your startup can prioritize social responsibility.

How A/B Testing Empowers Relief Efforts in the Aftermath of Typhoon Haiyan


How A/B Testing Empowers Relief Efforts in the Aftermath of Typhoon Haiyan

A/B testing is one of the fastest and most effective ways to use data to increase donations in online fundraising campaigns. We’ve seen this work before. In 2010, our co-founders and early team ran A/B tests on a campaign for earthquake disaster relief in Haiti. After only a few weeks (and just a few variations) we were able to increase donations by over one million dollars.

The ongoing global disaster relief efforts for those affected by Typhoon Haiyan remind everyone one of us at Optimizely of our shared humanity and has galvanized us to act on our shared responsibility. To do our part, we would like to contribute best we can.