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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Building Experimentation into your Content Creation Process


Building Experimentation into your Content Creation Process

When building out your experimentation program, there is one metric that you should be sure to look at: the number of experiments run.  The most successful companies in the world run the most experiments in order to stop guessing and start knowing. Jeff Bezos of Amazon states “Our success is a function of how many […]

How to Wisely A/B Test WordPress Headlines With Optimizely


How to Wisely A/B Test WordPress Headlines With Optimizely

Love it or hate it, headline testing has proven to be a necessary tool for media sites to use in order to stay competitive in the quest for clicks. Testing every headline is a great way to increase clicks, engagements, and social shares and create a culture of testing and experimentation needed to survive in this fast-paced digital world.

In this post, we walk through how publishers running their sites on WordPress can experiment with headlines using the Optimizely A/B Testing Plugin for WordPress.