This is the second part in a 4-part series about how Optimizely has rearchitected our marketing stack to support experimentation and personalization. Read Part 1, Choosing a CMS. Our marketing team’s goal is to provide a website experience that helps each visitor understand how Optimizely can help them reach their business goals. Our hypothesis has […]
This is the first blog post in a 4-part series. Stay tuned for the next chapter, coming soon. Optimizely recently launched a refreshed visual design of the marketing website that showcases our new brand identity across several key areas of the site. While most people notice the visual changes to the website, in this blog […]
When building out your experimentation program, there is one metric that you should be sure to look at: the number of experiments run. The most successful companies in the world run the most experiments in order to stop guessing and start knowing. Jeff Bezos of Amazon states “Our success is a function of how many […]
Love it or hate it, headline testing has proven to be a necessary tool for media sites to use in order to stay competitive in the quest for clicks. Testing every headline is a great way to increase clicks, engagements, and social shares and create a culture of testing and experimentation needed to survive in this fast-paced digital world.
In this post, we walk through how publishers running their sites on WordPress can experiment with headlines using the Optimizely A/B Testing Plugin for WordPress.
