Download our FREE ebook of 37 A/B testing case studies from the world's leading companies for test ideas and inspiration. Download Now

Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

9 Psychological Pricing Tactics To Test on Your E-Commerce Store


9 Psychological Pricing Tactics To Test on Your E-Commerce Store

Pricing and finding the most appropriate online pricing strategy are important to everyone, especially in the world of e-commerce. Price influences the consumer’s likelihood to purchase. Price your items too low and you run the risk of losing significant profit. Price your items too high and you run the risk of alienating your customers. You […]