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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Optimizely Integrates with Amazon Personalize to Combine Powerful Machine Learning with Experimentation


Optimizely Integrates with Amazon Personalize to Combine Powerful Machine Learning with Experimentation

Determining the best customer experience can be challenging. Teams have often relied on surveys, focus groups, and analytics to determine what customers want and then build based on that understanding. Machine learning can be used to help deliver more relevant content but tuning those models can be time-consuming and require a lot of manual analysis […]

New Product Innovations in Optimizely X


The International Data Corporation (IDC) forecasts worldwide spending on digital transformation (DX) technologies to be more than $1.2 trillion in 2017, an increase of 17.8% over 2016. With digital transformation a necessity, and a thirst for innovation across industries, experimentation is becoming an increasingly popular method to enable bold change. Some of the most innovative […]