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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Using Multi-Armed Bandits During the Holidays


Using Multi-Armed Bandits During the Holidays

If you’re like many of Optimizely’s customers, testing during the holiday season can be scary and even taboo. This is why so many of our customers institute a Holiday Freeze (a topic on which we also have thoughts). Black Friday and Cyber Monday are table stakes and the risk of running a failing variation is […]