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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

5 Battle Tested Tips for Driving Twitter Conversions


5 Battle Tested Tips for Driving Twitter Conversions

Twitter is social media’s conversation hub. Chatterboxes and lurkers can harness the platform to share—and absorb—a wealth of information in record-breaking time. In 140 characters (or less) marketers are empowered to share compelling, stories.

Writing attention-grabbing Tweets is an art. What’s even more important, however, is the ability to drive web traffic and conversions.

In this post, we’ll cover 5 critical techniques for making the most out of these valuable conversion opportunities

5 Tips to Turn Your Paid Funnel into a Pipe


5 Tips to Turn Your Paid Funnel into a Pipe

It’s unfortunate that funnels turned out to be the household item we use to describe completing steps online. The average funnel for search engine marketing has a very wide top and small neck because bottlenecks in the funnel prevent a keyword from becoming an impression, an impression from becoming a click, and a landing page visit a conversion.

The solution is not adding more money to the top of the funnel. The solution is widening the neck and making the funnel more efficient.

How do you widen the neck of a funnel? Here are five tactics—rooted in optimization—to turn your funnel into a pipe.

What We’re Reading #4


For the Internet, the first weeks of a new year mean publishing and reading articles about the year that was and predictions for the year ahead. A few infographics, lists and lots of graphs in the mix.

12 Obvious and Not-So-Obvious A/B Test Ideas for Online Retailers


12 Obvious and Not-So-Obvious A/B Test Ideas for Online Retailers

Product page views, adding to cart, completing individual steps within the checkout funnel, completed purchases, average order value, and revenue per visitor are all metrics that matter for an online retail website. We have 12 ideas for experiments that are tailored to the conversion goals of an online retailer.

Each idea is a link to a full blog post with more detail and additional test ideas.