Cara is a storyteller and journalist. From 2012-2016 Cara was a Content Marketing Manager and Blog Editor at Optimizely. She wrote A/B Testing the book on behalf of Optimizely’s co-founders. Follow her @CaraHarshman.
Twitter is social media’s conversation hub. Chatterboxes and lurkers can harness the platform to share—and absorb—a wealth of information in record-breaking time. In 140 characters (or less) marketers are empowered to share compelling, stories.
Writing attention-grabbing Tweets is an art. What’s even more important, however, is the ability to drive web traffic and conversions.
In this post, we’ll cover 5 critical techniques for making the most out of these valuable conversion opportunities
We’ve scoured the Internet, scrolled down way too many Twitter feeds, and browsed a plethora of message boards to distill the best of the best people & places to follow for quality information about conversion rate optimization, A/B testing, and data-driven decision making.
It’s unfortunate that funnels turned out to be the household item we use to describe completing steps online. The average funnel for search engine marketing has a very wide top and small neck because bottlenecks in the funnel prevent a keyword from becoming an impression, an impression from becoming a click, and a landing page visit a conversion.
The solution is not adding more money to the top of the funnel. The solution is widening the neck and making the funnel more efficient.
How do you widen the neck of a funnel? Here are five tactics—rooted in optimization—to turn your funnel into a pipe.
Check out our new ebook, Optimizing Your Conversion Engine: Search Engine Marketing, to learn how and why website optimization is the best investment you can make to turn more of the traffic you paid for into customers and leads.
For the Internet, the first weeks of a new year mean publishing and reading articles about the year that was and predictions for the year ahead. A few infographics, lists and lots of graphs in the mix.
Product page views, adding to cart, completing individual steps within the checkout funnel, completed purchases, average order value, and revenue per visitor are all metrics that matter for an online retail website. We have 12 ideas for experiments that are tailored to the conversion goals of an online retailer.
Each idea is a link to a full blog post with more detail and additional test ideas.
As the days count down to the last possible moment to place online orders for delivery on Christmas eve, the urgency on home pages and site-wide banners increases. The presence of a countdown could be a great way to drive visitors to purchase.
While doing some research into the social media presence of brands who topped the online shopping charts on Cyber Monday 2013, I observed an interesting fact: most of them have hundreds of thousands of Twitter followers but are only following a couple thousand or even less. I wonder what would happen to to sales if they started following more of their followers?
A call to action on a website is meant to solicit action—a click—from a visitor. Applying best practices in call to action button design is a good place to start, then realize that each best practice should be put to the test.