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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Cyber Monday is Over But Shoppers Still Have Billions To Spend


Cyber Monday is Over But Shoppers Still Have Billions To Spend

Cyber Monday was impressive this year, breaking records for the biggest online shopping day of the year and to date. Congratulations to online retailers everywhere for such huge success—part one of the man-made holiday shopping extravaganza is over.

But there’s much more to come. Starting now, we’re counting down the days until the last possible moment shoppers can order for guaranteed Christmas delivery with tips to help you optimize the holidays.

What We’re Reading #2


Every week we take an inventory of the articles, books, and events people are reading/sharing/Tweeting within our office and post a few we found most thought-provoking. Here’s a quick synopsis of some excellent content we were reading this week.

A/B Test Ideas for Online Retailers to Run NOW!


A/B Test Ideas for Online Retailers to Run NOW!

It’s not even Thanksgiving yet but Christmas decorations are already starting to pop up on shelves and banner ads everywhere. For online retailers, the oncoming holiday time means a steady increase in unique visitors and a huge opportunity to quickly iterate on website design that will make it as easy as possible for those visitors to buy something.

We have a slideshare deck and webinar recording with 10 ideas for tests that will keep on giving well after the holidays.

What We’re Reading #1


Knowledge sharing between teams is fundamental to building and operating a successful business. At Optimizely, we have an internal email address where we all send interesting industry news we come across during the week.

Check out what some of us have been reading this week.

In Product Image Tests, A Wash is Sometimes a Win


In Product Image Tests, A Wash is Sometimes a Win

For online retailers, product images are paramount. Imagery must help make up for the fact that the buyer is sitting behind (or holding) a flat screen and cannot factor tactile experience into the purchase decision. Imagery possibilities can also be endless: Do you go with models or no models? 360-degree shots or static? Product videos? Which thumbnail is the best default? Experimenting with how products are displayed on your website is thus a very valuable and lucrative thing to A/B test.