Cara is a storyteller and journalist. From 2012-2016 Cara was a Content Marketing Manager and Blog Editor at Optimizely. She wrote A/B Testing the book on behalf of Optimizely’s co-founders. Follow her @CaraHarshman.
uSell.com is an online marketplace for customers to sell their smartphones and other used electronics. To gauge customer interest in selling new products to validate business expansion plan, the team at uSell ran an A/B test measuring conversions on electronics with addition of new products to sell. This is the story of that test, the […]
Welcome back to Conversion Rate Optimism, Jeff Blettner, a web designer and conversion optimization specialist at Formstack. Having just completed a complete redesign of formstack.com, Jeff spoke with me about the role AB testing tools played in the process. Optimizely: How big of a role did A/B testing – actually doing it, or knowing you were going […]
George Stephanis calls himself a code monkey. He is a developer at Speck Products and a Core Contributor at WordPress. We asked him a couple questions about the technical side of A/B testing. Optimizely: How does A/B testing affect my page load time? George: Split testing or A/B testing as a concept doesn’t need to affect page […]
From day one, Mitt Romney’s digital campaign team understood a common truth: the campaign is not a creativity contest – what looks best and what works best for the website is not always the same.
“We tried to be very conscious that this team doesn’t have creative opinions, this team has data,” says Ryan Meerstein, a senior political analyst from Targeted Victory, the agency who ran testing and optimization for the Romney campaign. “It’s hard for the team to argue with a graph that proves what works and what doesn’t.”
We interviewed Kyle Rush of the 2012 Obama for America Digital Team about A/B testing at the campaign. What has your relationship been like with A/B testing? Did you do any testing before joining the Obama campaign? Before the campaign I was working at Blue State Digital, where I kind of got my feet wet […]
Happy 2013! As we blast off into a new year of optimization greatness, we thought it would behoove all of us to glance back at the products and features we launched in 2012, and some important moments that happened along the way. We’ve outlined our top 10 exciting milestones and product releases from 2012 in […]
Heat maps are an incredible asset to website optimization. Whether it’s actual mouse movements, concentration of clicks, or scrolling patterns, heat maps convey a story numbers cannot express. Pairing information from a heat map of your web page with the ability to optimize that page with A/B testing is a match made in conversion heaven. […]
We are excited to have Jeff Blettner, a web designer and conversion optimization specialist from Formstack as our guest blogger for today. Formstack is a leading online form builder. As forms are an easy target for CRO efforts, we are pleased to feature his insights. Working at Formstack, I’ve seen first-hand how important online forms […]
In a webinar last week, we shared ideas for how e-commerce sites can use AB testing to improve their conversion rates this holiday season. As site traffic peaks for many businesses between November and February, so does the potential for fast results from AB tests. Watch how simple AB tests can go a long way […]