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An A/B Test Validates New Business for uSell.com


An A/B Test Validates New Business for uSell.com

uSell.com is an online marketplace for customers to sell their smartphones and other used electronics. To gauge customer interest in selling new products to validate business expansion plan, the team at uSell ran an A/B test measuring conversions on electronics with addition of new products to sell. This is the story of that test, the […]

How to Redesign Your Website Redesign


How to Redesign Your Website Redesign

Welcome back to Conversion Rate Optimism, Jeff Blettner,  a web designer and conversion optimization specialist at Formstack. Having just completed a complete redesign of formstack.com, Jeff spoke with me about the role AB testing tools played in the process. Optimizely: How big of a role did A/B testing – actually doing it, or knowing you were going […]

This Team Has Data, Not Opinions: A/B Testing at the Romney 2012 Campaign


This Team Has Data, Not Opinions: A/B Testing at the Romney 2012 Campaign

From day one, Mitt Romney’s digital campaign team understood a common truth: the campaign is not a creativity contest – what looks best and what works best for the website is not always the same.

“We tried to be very conscious that this team doesn’t have creative opinions, this team has data,” says Ryan Meerstein, a senior political analyst from Targeted Victory, the agency who ran testing and optimization for the Romney campaign. “It’s hard for the team to argue with a graph that proves what works and what doesn’t.”

Kyle Rush on Optimizely, Testing, and Obama [Part One]


Kyle Rush on Optimizely, Testing, and Obama [Part One]

We interviewed Kyle Rush of the 2012 Obama for America Digital Team about A/B testing at the campaign.  What has your relationship been like with A/B testing? Did you do any testing before joining the Obama campaign? Before the campaign I was working at Blue State Digital, where I kind of got my feet wet […]

Optimizely is Heating Up with ClickTale and Crazy Egg


Heat maps are an incredible asset to website optimization. Whether it’s actual mouse movements, concentration of clicks, or scrolling patterns, heat maps convey a story numbers cannot express. Pairing information from a heat map of your web page with the ability to optimize that page with A/B testing is a match made in conversion heaven. […]

3 Essential Tips for Testing Online Forms


We are excited to have Jeff Blettner, a web designer and conversion optimization specialist from Formstack as our guest blogger for today. Formstack is a leading online form builder. As forms are an easy target for CRO efforts, we are pleased to feature his insights. Working at Formstack, I’ve seen first-hand how important online forms […]

Watch: AB Testing Ideas for E-Commerce Sites


In a webinar last week, we shared ideas for how e-commerce sites can use AB testing to improve their conversion rates this holiday season. As site traffic peaks for many businesses between November and February, so does the potential for fast results from AB tests. Watch how simple AB tests can go a long way […]