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Simple Image Test Increases Revenue 40% for ZAGG


Simple Image Test Increases Revenue 40% for ZAGG

Background ZAGG is one of the largest e-commerce sites for mobile electronic accessories. After success selling the invisibleSHIELD in 2006, ZAGG has grown with the industry into a leading online marketplace for mobile device accessories of all types. Challenge and Goals The product pages on ZAGG.com presently utilize three types of imagery for product display: […]

A/B Testing All-Star: John from IXL Learning


Name: John Barth Company: IXL Learning  Role: Senior Marketing Analyst What’s the average age of students who use IXL Learning? Our most popular grade is 2nd grade, so, most of our students are around 8 years old. John says, “Every problem I had with Google Website Optimizer (GWO) had been thought through and solved by Optimizely. […]

A/B Testing All-Star: Jason from Avalara


Name: Jason Burt Company: Avalara Role: Web Marketing Analyst Fun fact about sales tax: Even if I came up with one, the law changes so much that it would probably be different tomorrow. Jason says, “testing has dramatically changed our company culture as far as decision making goes. The conversation used to be, ‘this is […]

Optimizely Meetup Recap: 3X the Fun


When 50 people come together to talk A/B testing and hear from Optimizely testers with experiences and tips to share, sparks fly and minds are blown. Without a doubt, sparks flew at SPUR Urban Center in downtown San Francisco Wednesday night when we hosted our first ever Meetup event, A/B Testing: Who, What, Where, When, […]

Optimization Intro Essentials: 5 Tips for Testing Triumphs


Optimization Intro Essentials: 5 Tips for Testing Triumphs

Are you new to website optimization? Are you an old-timer with hundreds of tests under your belt? Either way, take these tips as a foundation for any testing endeavors you may (and should) embark on. 1. Getting started: Your site is better than you think! Website optimization starts with exploration. First, it’s crucial to understand […]

Calling all Bay Area Optimizers


If you live in San Francisco (or the Bay Area) and are reading this blog post, then mark your calendar for Wednesday, August 29th between 6:30 and 8:30 pm. We are inviting you to join us at our first ever Meetup to learn from real-life testers who are optimizing their business’s websites with A/B testing. If […]

5 Questions A/B Testing Will Answer


Do you ever find yourself puzzled at which site design would serve your business best? Good. You’ve come to the right place.  The possible combinations of headlines, colors, buttons, images, forms, placement, etc., are dizzying. Often times, the highest paid person’s opinion dictates the site layout based on personal hunches and preferences. Hunches are risky. Why […]