Cara is a storyteller and journalist. From 2012-2016 Cara was a Content Marketing Manager and Blog Editor at Optimizely. She wrote A/B Testing the book on behalf of Optimizely’s co-founders. Follow her @CaraHarshman.
Background ZAGG is one of the largest e-commerce sites for mobile electronic accessories. After success selling the invisibleSHIELD in 2006, ZAGG has grown with the industry into a leading online marketplace for mobile device accessories of all types. Challenge and Goals The product pages on ZAGG.com presently utilize three types of imagery for product display: […]
The holiday season is around the corner, and most e-commerce websites will start to see the annual spike in site traffic. Last year saw continued growth in online holiday shopping, especially for shoppers making purchases from mobile devices, and this season seems all too likely to surpass last year’s in holiday dollars spent online. Are […]
Name: John Barth Company: IXL Learning Role: Senior Marketing Analyst What’s the average age of students who use IXL Learning? Our most popular grade is 2nd grade, so, most of our students are around 8 years old. John says, “Every problem I had with Google Website Optimizer (GWO) had been thought through and solved by Optimizely. […]
Background Judy’s Book is a reviews website that caters to a family audience. After reading an article in WIRED about Optimizely, Ali Alami, GM and Acting CEO of Judy’s Book got started with the tool because it allowed his small team to maximize their resources. “At board meetings, there are many ideas on strategy and […]
Name: Jason Burt Company: Avalara Role: Web Marketing Analyst Fun fact about sales tax: Even if I came up with one, the law changes so much that it would probably be different tomorrow. Jason says, “testing has dramatically changed our company culture as far as decision making goes. The conversation used to be, ‘this is […]
When 50 people come together to talk A/B testing and hear from Optimizely testers with experiences and tips to share, sparks fly and minds are blown. Without a doubt, sparks flew at SPUR Urban Center in downtown San Francisco Wednesday night when we hosted our first ever Meetup event, A/B Testing: Who, What, Where, When, […]
We interviewed Boris Masis a program manager at Bigstock, a subsidiary of Shutterstock, about testing culture at Bigstock, how the team prioritizes test ideas, and a unique test on their internal search algorithm that dramatically improved the user experience for Bigstock.
Are you new to website optimization? Are you an old-timer with hundreds of tests under your belt? Either way, take these tips as a foundation for any testing endeavors you may (and should) embark on. 1. Getting started: Your site is better than you think! Website optimization starts with exploration. First, it’s crucial to understand […]
If you live in San Francisco (or the Bay Area) and are reading this blog post, then mark your calendar for Wednesday, August 29th between 6:30 and 8:30 pm. We are inviting you to join us at our first ever Meetup to learn from real-life testers who are optimizing their business’s websites with A/B testing. If […]
Do you ever find yourself puzzled at which site design would serve your business best? Good. You’ve come to the right place. The possible combinations of headlines, colors, buttons, images, forms, placement, etc., are dizzying. Often times, the highest paid person’s opinion dictates the site layout based on personal hunches and preferences. Hunches are risky. Why […]