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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

6 Tech Stack Insights from Segment, Zoopla, and ClassPass


6 Tech Stack Insights from Segment, Zoopla, and ClassPass

In November, we hosted our first one-hour Digital Labs live session for a truly global audience. Speakers from groundbreaking brands Segment, ClassPass, Zoopla and Creative CX discussed their insights into building a smarter tech stack – and why it’s come to such prominence in recent times. Missed it? Here’s what we covered. First, meet the […]

Optimizely x Segment 5 ways to make us even better together


The Digital Labs Series kicked off on 18th November and it’s designed to help you build a smarter tech stack. Our first event featured customer data specialists Segment, who demonstrated five essential ways to create the ultimate customer experience using the powerful combination of Segment and Optimizely.  Here are five ways to make us even […]

Optimizely and Contentsquare Partner to Help Brands Elevate their Experimentation Strategy


Optimizely and Contentsquare are announcing a new partnership to help brands achieve a virtuous cycle of experimentation — from figuring out the most impactful testing to optimizing experiences in real-time for continued performance success. This partnership brings together Contentsquare’s unique customer behavior insights with Optimizely’s progressive delivery and experimentation capabilities. Combined, the two platforms empower […]