Download our FREE Testing Toolkit for A/B testing ideas, planning worksheets, presentation templates, and more! Download Now

Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

About Carlos Cheung:

Carlos formerly worked on the Mobile sales and business development team at Optimizely. Born and raised in San Francisco, he spends his free time exploring the city and trying new cooking recipes while listening to some jazz. Always friendly and responsive! @CarlosKCheung

42 Mobile A/B Testing Terms You Need to Know

By
42 Mobile A/B Testing Terms You Need to Know

As mobile continues to eat the world, the number of A/B tests running on mobile applications continues to grow. While A/B testing isn’t new, the vocabulary to talk about A/B testing mobile apps is new for many people. Succeeding in mobile A/B testing starts with the right vocabulary. Following in the footsteps of the 14 CRO Terms You Need to Know article, we have created one for a mobile lexicon. This alphabetized glossary of 42 terms and examples will help you communicate about mobile optimization.

Read More »

Safely Roll Out Your Next New iOS Feature

By
Safely Roll Out Your Next New iOS Feature

One important and time consuming task is pre-meeting research. Whether for an interview or sales meeting, researching a person or a company before a meeting takes a lot of time because the information is usually scattered in many locations. To help me efficiently complete this task I use Refresh.

In this Teardown Tuesday, I’ll look at how Refresh may be able to increase retention and time spent on application by rolling out new calendar features through testing.

Read More »