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Optimizely Blog

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42 Mobile A/B Testing Terms You Need to Know


42 Mobile A/B Testing Terms You Need to Know

As mobile continues to eat the world, the number of A/B tests running on mobile applications continues to grow. While A/B testing isn’t new, the vocabulary to talk about A/B testing mobile apps is new for many people. Succeeding in mobile A/B testing starts with the right vocabulary. Following in the footsteps of the 14 CRO Terms You Need to Know article, we have created one for a mobile lexicon. This alphabetized glossary of 42 terms and examples will help you communicate about mobile optimization.

Safely Roll Out Your Next New iOS Feature


Safely Roll Out Your Next New iOS Feature

One important and time consuming task is pre-meeting research. Whether for an interview or sales meeting, researching a person or a company before a meeting takes a lot of time because the information is usually scattered in many locations. To help me efficiently complete this task I use Refresh.

In this Teardown Tuesday, I’ll look at how Refresh may be able to increase retention and time spent on application by rolling out new calendar features through testing.