Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

3 E-commerce Marketing Trends Buzzing at IRCE 2015


3 E-commerce Marketing Trends Buzzing at IRCE 2015

Internet Retailer Conference + Exhibit (IRCE) kicks off today with close to 10,000 people in attendance to learn and share best practices in online retail. To prepare for my time at the conference, I did my research on some of the most talked about trends in e-commerce today.

I’ll be attending sessions and asking attendees the big questions outlined in this blog post. Stayed tuned for Part II, where I’ll compile my findings. Stop by Optimizely at booth 765 if you’re at IRCE to discuss the trends and questions below.

14 CRO Terms You Need to Know


14 CRO Terms You Need to Know

Wondering how to talk the talk of conversion rate optimization? To communicate about testing within your organization, you’ll need a shared language to discuss everything from testing setup to evaluating your wins. Boost your CRO vocabulary with this list of common testing terms.