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10 Ways to Drive More Word of Mouth from Your Customer Referral Program


10 Ways to Drive More Word of Mouth from Your Customer Referral Program

Driving word of mouth has long been the secret sauce coveted by brands. The experts agree; it’s the most effective form of marketing. It’s also the most evasive to grasp, to promote, to control, and to optimize. At a time when everyone’s customers are more connected than ever, word of mouth has changed from a ‘nice to have’ to a necessity for growth.

To help you maximize the return on investment in your referral program, we’ve collected the top 10 ways to test and optimize refer-a-friend for your brand.