Widerfunnel, one of the leading experimentation consultancies, has just published their new 2019 research report on the experimentation industry. You can download your copy here. Becoming an insight-driven business has become a competitive necessity for companies across all industries. The most innovative, fast-growth companies are rapidly developing best-practices for their experimentation programs to help fuel […]
From simple message segmentation to programmatic ad buying and individual-level website customization, the combination of big data and technology is transforming the possibilities of personalization. But the rise of personalization tools and popularity has also meant the rise of marketers doing personalization the wrong way. I’ve lost track of the number of times we’ve seen: […]
Why do marketers insist on looking for “best practices” and “conversion optimization tips” that simply don’t work? Conversion rate optimization (CRO) is context-specific which is why not adhering to specific conversion rate optimization best practices is a best practice.
A structured process is your best chance at getting valid results you can use to build your internal team and take your marketing efforts to the next level.
How do you create a world-leading optimization team? One that you can trust to consistently deliver ROI year after year? Dedicated internal CRO teams are becoming increasingly common within businesses. As more and more companies adopt the testing culture, they start to ask the same questions:
– Where should we start testing?
– What happens when tests start losing?
– Is there an “optimization ceiling”? When is it reached?
– How do you prove a testing program’s value over time?
