Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

Personalization Begins With People


Personalization Begins With People

Today we’re introducing Dynamic Customer Profiles, an actionable, single view of the customer for optimizing experiences with Optimizely Personalization.

Dynamic Customer Profiles are built from behavioral data collected by Optimizely coupled with the data collected by companies across their customer touch points—both online and offline.

This capability empowers businesses to leverage existing data and investments in business intelligence to create experiences that will keep their customers coming back for more.

The Ultimate Guide to Website Optimization for Media Companies [Ebook]


The Ultimate Guide to Website Optimization for Media Companies [Ebook]

For media companies (or anyone with a digital business), getting past the reader’s (aka your) short attention span is a major challenge. By employing website optimization as a methodology, media companies have unparalleled opportunities to grow and engage their audience—and their bottom line.

Our Ultimate Guide to Website Optimization for Media Companies provides the most in-depth and thorough crash course that you’ll find.

Experiment Ideas for Publishers to Increase Online Subscriptions


Experiment Ideas for Publishers to Increase Online Subscriptions

While there is much discussion and data on how paywalls affect readers (e.g higher readership of free content sites like HuffPo and BuzzFeed), my concern is with the marketers at online publishers like The Wall Street Journal and The New York Times. How does the presence of a paywall affect a digital marketer?

Here’s how: page consumption. Paywalls can present a real barrier to pageviews—one of the most vital metrics for marketers at media sites.