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Tips & Tricks for Building Your Experimentation Program

Optimizing Dreamforce: A Note from Our Chief Product Officer


Optimizing Dreamforce: A Note from Our Chief Product Officer

I can’t think of a more exciting time to be a part of Optimizely than right now. When Optimizely acquired my company Experiment Engine over two years ago, my goal was to help more companies embrace experimentation and make better decisions using the scientific method. I’ve had the opportunity since then to lead an amazing […]

Ask an Experimenter: Claire Vo, VP of Product at Optimizely


Ask an Experimenter: Claire Vo, VP of Product at Optimizely

Welcome to the first installation of Ask an Experimenter, a new series where we interview experts about how they are building a culture of experimentation at their companies. Our first interview is with Claire Vo, Optimizely’s VP of Product. Tell us a little about yourself. I’m the VP of Product at Optimizely, overseeing our product […]

Optimizely Program Management Now Generally Available


We are excited to announce that Optimizely Program Management in now generally available. Optimizely Program Management helps customers build, scale, and accelerate their experimentation programs. With Program Management, customers can increase the velocity of their experimentation programs by up to 5x. Today’s industry-leading companies take a different approach to building products and experiences than they […]

Experiment Engine Joins Optimizely


Experiment Engine Joins Optimizely

Three years ago, we launched Experiment Engine with the aim to help teams Always Be Testing. Making continuous experimentation easy has been the singular focus of our team, and we’ve been lucky over the past few years to help some of the best brands in the world scale their testing programs. With that mission still very much […]

What Exactly Are Companies A/B Testing?


What Exactly Are Companies A/B Testing?

When William Sealy Gosset invented the A/B test more than a hundred years ago, he had no idea that he had created the perfect test for Internet businesses. The A/B Test dates back at least to 1908, when William Sealy Gosset, writing as “Student”, developed his t-test to identify the best barley for brewing beer […]

Understand & Avoid Projection Bias To Increase Your Conversions


Understand & Avoid Projection Bias To Increase Your Conversions

What you believe to be true and what is actually true may be two entirely different things. I can’t tell you how many times I have said the following when discussing conversion optimization and internet marketing in general: “If you get caught up in your own beliefs and think you’re always right, it’s likely you […]