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ONA15 Sessions That Data-Driven Content Publishers Will Love


ONA15 Sessions That Data-Driven Content Publishers Will Love

We’re on the road again! This time, the Experiment Engine team is excited to be making an appearance next week at ONA15 Los Angeles, a conferences hosted by the Online News Association. It looks to be an excellent event for publishers and we’re happy to see some great data-driven topics on the schedule. Drop by […]

7 Steps to Make A/B Testing Become a Revenue-Generating Optimization Program


7 Steps to Make A/B Testing Become a Revenue-Generating Optimization Program

Even though companies believe in data-driven approaches, many underutilize A/B testing by only running a few per year. While the occasional A/B test is a start, it’s not enough to repeatedly increase revenue and gain compounded conversion lifts. To optimize continuously, organizations must prioritize and invest in a true testing program. According to WhichTestWon, most […]

5 Hurdles Your Optimization Program Faces & Their Solutions


5 Hurdles Your Optimization Program Faces & Their Solutions

Almost 90% of companies see optimization as crucial to their digital strategy, with 72% of those companies finding success. But most companies are still not satisfied with their testing and believe they could be doing better: Improve your optimization and increase revenue by solving these five major program challenges: Irregular and Unprioritized Test Execution According […]

5 Actions to Upgrade Your A/B Testing Into a Lead-Gen Machine [Slides]


5 Actions to Upgrade Your A/B Testing Into a Lead-Gen Machine [Slides]

If you missed this year’s LeadsCon NY or couldn’t attend our advanced A/B testing session, don’t worry. Our CEO, Claire Vo, started off with a presentation that we’re now happy to share with everyone. I’m usually leery of sponsored workshops, but Experiment Engine had an excellent presentation. #leadscon — John Scott Smith (@JohnScottSmith) August 25, 2015 […]

Must-Attend LeadsCon NY 2015 Sessions You’ll Learn From


Must-Attend LeadsCon NY 2015 Sessions You’ll Learn From

Time for another conference appearance! We’re very excited to not only attend LeadsCon NY next week, but also be a proud sponsor hosting our very own A/B testing panel (Tuesday the 24th at 3:40PM, more info below). LeadsCon officially begins Monday afternoon and we’re looking forward to connecting with lead-gen experts to talk best practices, […]

Get Secrets from Top CRO Programs at the Experiment Engine Leadscon NY Panel


Get Secrets from Top CRO Programs at the Experiment Engine Leadscon NY Panel

Experiment Engine Sponsored Workshop: Advanced Conversion Optimization – From Your FIrst Test to Producing Significant ROI Day 2, Tuesday, August 25th Time: 3:40PM-4:20PM Room: Sutton Parlor Center We can’t wait for LeadsCon NY next week! We’re especially excited because we’ll be hosting an advanced A/B testing & optimization panel with some very awesome guest speakers. […]

Top 6 Ecommerce Pages to A/B Test By Win Rate [Infographic]


Top 6 Ecommerce Pages to A/B Test By Win Rate [Infographic]

Ecommerce A/B testing across your site involves various pages in your visitor flow, which can make it tough to know where to begin optimization. With Experiment Engine customers, we’ve seen specific page types achieve higher testing win rates than others, which make them candidates to prioritize for your own optimization roadmap. Check out the top 6 ecommerce pages to A/B test, […]