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Tips & Tricks for Building Your Experimentation Program

9 Tactics that All Content Publishers Need to A/B Test


9 Tactics that All Content Publishers Need to A/B Test

Publishing websites engage audiences with content aimed to keep users on the site longer, encourage users to read more pages, and turn users into loyal subscribers. To improve these sites, companies need to A/B test ways to enhance user interaction with the content. By optimizing, they’re able to maximize the influence of each article, photo, video, and more […]

Watch: Experiment Engine & Optimizely, a Powerful Integration (Opticon 2015)


Watch: Experiment Engine & Optimizely, a Powerful Integration (Opticon 2015)

Our CEO, Claire Vo, recently had the pleasure of speaking at this year’s Opticon, a premier optimization and A/B testing conference held by Optimizely with 1000+ attendees. Claire joined the “Powerful Integrations with Optimizely” session with speakers from FunnelEnvy, Lytics, and, of course, Optimizely. We’d like to thank Optimizely for hosting a wonderful event and inviting […]

How to Turn a Few A/B Tests Into a Revenue-Generating Optimization Program


How to Turn a Few A/B Tests Into a Revenue-Generating Optimization Program

Even though companies believe in data-driven approaches, many underutilize A/B testing by only running a few per year. While the occasional A/B test is a start, it’s not enough to repeatedly increase revenue and gain compounded conversion lifts. To optimize continuously, organizations must prioritize and invest in a true testing program. According to WhichTestWon, most […]

5 Hurdles Holding Back Optimization Programs & How to Solve Them


5 Hurdles Holding Back Optimization Programs & How to Solve Them

Almost 90% of companies see optimization as crucial to their digital strategy, with 72% of those companies finding success. But most companies are still not satisfied with their testing and believe they could be doing better: Improve your optimization and increase revenue by solving these five major program challenges: Irregular and Unprioritized Test Execution According […]

7 Tips to Reduce Shopping Cart Abandonment & Drive Users to Checkout


7 Tips to Reduce Shopping Cart Abandonment & Drive Users to Checkout

The customer journey seems long and complicated. So when a visitor arrives at your shopping cart, it’s important to encourage purchase completion. But there’s a problem – shopping cart abandonment rate is 67%. More than half of your users are likely to leave. Ecommerce companies are missing opportunities to increase sales because they’re not optimizing […]

6 Personalization Tactics to Optimize for a Unique Site Experience


6 Personalization Tactics to Optimize for a Unique Site Experience

When a visitor first lands on your page, they’re already providing insightful data about themselves. Consider factors like user identity, behavior, time of visit, referral source, location, device platform and more to personalize their experience to be more relevant. Use these personalization tips to create a unique visit: Personalize Language to Customer Journey Personalize the […]

6 Optimization Tips for Writing Valuable Copy That Converts


6 Optimization Tips for Writing Valuable Copy That Converts

Use words to persuade. Carefully write (and present) copy that resonates with visitors to create an improved user experience and increase conversions. Simply editing language to appeal to your customers often results in significant gains. But first, understand how your customers can be persuaded with words. These tips apply a conversion-driven approach to your copywriting: […]

3 Lead Form A/B Experiments That Drive Users to Submit


3 Lead Form A/B Experiments That Drive Users to Submit

Getting visitors to convert on a form is difficult. But gathering this information is key to qualifying leads and increasing sales. If your company needs more submissions, lead form optimization is necessary. Get hints from these lead form A/B experiments and test your way to a higher conversion rate: Simplify Your Form UX ContentVerve helped […]

7 Sure-Fire Tactics to Optimize Your Landing Page Like a CRO Expert


7 Sure-Fire Tactics to Optimize Your Landing Page Like a CRO Expert

Landing pages are essential for targeting specific audiences, improving SEO, and promoting campaigns. But lowering bounce rate and increasing conversions is a tough challenge. Here are some approaches to optimize your landing page like an expert and find conversion lifts: Segment Your Value Propositions Drive customers toward conversion with value props that list benefits specific […]