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Optimizely Blog

Tips & Tricks for Building Your Experimentation Program

E-“quip”-ping product teams to be more data driven

Sometimes tracking a key metric to validate an experiment is only half the battle. This sentiment is shared by the product team at quip, an eCommerce store where you can buy next-generation electric toothbrushes and other oral health supplies. Recently, they learned that making sure your experimentation platform, Optimizely in their case, integrates with the […]