The most important factor in the success or demise of your company is its culture. This is a lesson I learned over the last fifteen years from my experience working at Google, the 2008 Obama campaign, and now as the co-founder of Optimizely. After my interview for this program I spent some time reflecting on […]
Stop Launching.
Start Rolling Out.
Splashy, big-bang launches were once the most common way software companies released new software. Product and engineering worked tirelessly to get a new product or feature ready while marketing and PR feverishly prepped launch materials. They often even put together extravagant launch parties to celebrate the occasion. But for every successful big bang launch, there […]
Introducing Optimizely Program Management
Today, at Opticon, we announced Program Management, which helps companies scale their experimentation programs across their entire organization with new tools for ideation, collaboration, reporting and oversight. With Program Management, customers will be able to: Collaborate more effectively with an integrated hub for capturing ideas, prioritizing projects, and managing experiments across your teams Track overall […]
Taking a Stand
At Optimizely, we value diversity and inclusiveness. That means more than just talking the talk, it means walking the walk. That is why we’ve decided to take a stand and publicly support immigrants. Here is the email I sent all Optimizely employees: From: Dan Siroker To: Team Subject: Supporting our colleagues Optinauts, We’ve heard from […]
Optimizely X: The Experimentation Platform is Generally Available
Today is a monumental day for Optimizely and our customers. I’m pleased to share that Optimizely X: The Experimentation Platform we announced last month at Opticon is now generally available. Every day we meet with our customers and hear that you want to be able to experiment in more places: deep in your tech stack, and in […]
Introducing Optimizely X: The Experimentation Platform
Every great invention and scientific discovery was born from experimentation. Experimentation is not only a cornerstone of science, but it is also critical to success in politics, athletics, and business. That’s why I’m thrilled to announce Optimizely X: the world’s first experimentation platform.
Controlling Our Own Destiny
I started Optimizely six years ago with my co-founder, Pete Koomen, to achieve a simple goal: make it easy for anyone in the world to do website A/B testing. This goal was inspired by my work on the Obama 2008 campaign, and in 2012 we achieved this goal when we surpassed Adobe to become the #1 most-adopted […]
3 New Optimizely Settings to Give You More Control
In order to run an experiment using Optimizely you put a snippet on your website. This snippet points to a JavaScript file that includes experiment configuration data such as targeting criteria and meta data like the name of the experiment. We’ve heard your feedback loud and clear: you want more control over what is included in this file. We fell short of your expectations and our own in this area. I’m sorry. Today, we’re launching three new settings to give you more control.
Welcome to Optiverse, Optimizely for iOS Beta, and Much More
Today at our first-ever customer conference, we made a number of announcements that will let our 6,000+ customers use data to take action and provide their audiences with better experiences.
We Wrote a Book! 202 Pages You Should Visit (Offline)
TL;DR
-We wrote a book called A/B Testing: The Most Powerful Way to Turn Clicks into Customers and it’s available today!
-We had this opportunity to share testing stories from Dell, Netflix, Etsy, Wikipedia, Disney and more because of our amazing customers.
-Chapter three is available for free download.
-We hope you read it and tell us what you think.
