Optimizely Raises $58 Million to Optimize the World

Optimizely Series C Funding

Today is an exciting day because we’ve secured $58 million in Series C funding, led by Index Ventures. I’m thrilled that Ilya Fushman, General Partner at Index Ventures, is joining Optimizely’s Board of Directors. He brings a wealth of experience to Optimizely and has plenty of thoughts on optimization.

For us, our customers, and our partners, this new round of funding represents an opportunity for Optimizely to focus on our long-term objectives of building products that will enable every company to provide their customers with the best possible experiences.

3 New Optimizely Settings to Give You More Control

In order to run an experiment using Optimizely you put a snippet on your website. This snippet points to a JavaScript file that includes experiment configuration data such as targeting criteria and meta data like the name of the experiment. We’ve heard your feedback loud and clear: you want more control over what is included in this file. We fell short of your expectations and our own in this area. I’m sorry. Today, we’re launching three new settings to give you more control.

Optimizely Raises $28 Million to go Global

TL;DR Raised $28 million led by Benchmark Capital with participation by Bain Capital Ventures, Battery Ventures, InterWest Partners, and Google Ventures. Annual revenue growth rate over 400% and revenue run rate in double digit millions. Expanding to 9 languages representing 36 countries. Signed 56,000 sq ft lease at a beautiful new San Francisco office with […]

First they ignore you, then they laugh at you, then they fight you, then you win.

On the heels of our announcement on Tuesday announcing our 100,000th experiment and TechCrunch breaking the news that we’ve surpassed Omniture Test&Target, we were thrilled this week to see a direct response from Adobe, Omniture’s parent company. Anecdotally, we’ve heard from customers that Adobe has had us in their sights for some time, but not until now […]

Optimizely’s 100,000th Experiment: Total Site Redesign vs. Original Site

Background Late in the summer here at Optimizely HQ, we began discussing an idea to redesign the Optimizely website. Some of the initial thoughts were that our existing site design had been successful with a lot of early adopters, but as we grow, so should our approach to engaging new visitors to Optimizely. Our previous […]