Splashy, big-bang launches were once the most common way software companies released new software. Product and engineering worked tirelessly to get a new product or feature ready while marketing and PR feverishly prepped launch materials. They often even put together extravagant launch parties to celebrate the occasion. But for every successful big bang launch, there […]
Today, at Opticon, we announced Program Management, which helps companies scale their experimentation programs across their entire organization with new tools for ideation, collaboration, reporting and oversight. With Program Management, customers will be able to: Collaborate more effectively with an integrated hub for capturing ideas, prioritizing projects, and managing experiments across your teams Track overall […]
Reid Hoffman has popularized the notion of multiple “founding moments” in the life of a company: the key inflection points when leaders decide to change a path in order to better, or more quickly, realize their mission. Today is one of those moments. We have hired Jay Larson to succeed me as our CEO! I […]
At Optimizely, we value diversity and inclusiveness. That means more than just talking the talk, it means walking the walk. That is why we’ve decided to take a stand and publicly support immigrants. Here is the email I sent all Optimizely employees: From: Dan Siroker To: Team Subject: Supporting our colleagues Optinauts, We’ve heard from […]
Today is a monumental day for Optimizely and our customers. I’m pleased to share that Optimizely X: The Experimentation Platform we announced last month at Opticon is now generally available. Every day we meet with our customers and hear that you want to be able to experiment in more places: deep in your tech stack, and in […]
Every great invention and scientific discovery was born from experimentation. Experimentation is not only a cornerstone of science, but it is also critical to success in politics, athletics, and business. That’s why I’m thrilled to announce Optimizely X: the world’s first experimentation platform.
I started Optimizely six years ago with my co-founder, Pete Koomen, to achieve a simple goal: make it easy for anyone in the world to do website A/B testing. This goal was inspired by my work on the Obama 2008 campaign, and in 2012 we achieved this goal when we surpassed Adobe to become the #1 most-adopted […]
Today is an exciting day because we’ve secured $58 million in Series C funding, led by Index Ventures. I’m thrilled that Ilya Fushman, General Partner at Index Ventures, is joining Optimizely’s Board of Directors. He brings a wealth of experience to Optimizely and has plenty of thoughts on optimization.
For us, our customers, and our partners, this new round of funding represents an opportunity for Optimizely to focus on our long-term objectives of building products that will enable every company to provide their customers with the best possible experiences.
Last week, Forrester Research released the The Forrester Wave™: Online Testing Platforms, Q3 2015” (access requires subscription) and we’re very proud to announce what we believe is another key milestone in our quest to bring optimization to the world: among the eight online testing platforms that “matter most,” Optimizely is cited as a leader in this space.
In order to run an experiment using Optimizely you put a snippet on your website. This snippet points to a JavaScript file that includes experiment configuration data such as targeting criteria and meta data like the name of the experiment. We’ve heard your feedback loud and clear: you want more control over what is included in this file. We fell short of your expectations and our own in this area. I’m sorry. Today, we’re launching three new settings to give you more control.
