Every great invention and scientific discovery was born from experimentation. Experimentation is not only a cornerstone of science, but it is also critical to success in politics, athletics, and business. That’s why I’m thrilled to announce Optimizely X: the world’s first experimentation platform.
I started Optimizely six years ago with my co-founder, Pete Koomen, to achieve a simple goal: make it easy for anyone in the world to do website A/B testing. This goal was inspired by my work on the Obama 2008 campaign, and in 2012 we achieved this goal when we surpassed Adobe to become the #1 most-adopted […]
Today is an exciting day because we’ve secured $58 million in Series C funding, led by Index Ventures. I’m thrilled that Ilya Fushman, General Partner at Index Ventures, is joining Optimizely’s Board of Directors. He brings a wealth of experience to Optimizely and has plenty of thoughts on optimization.
For us, our customers, and our partners, this new round of funding represents an opportunity for Optimizely to focus on our long-term objectives of building products that will enable every company to provide their customers with the best possible experiences.
In order to run an experiment using Optimizely you put a snippet on your website. This snippet points to a JavaScript file that includes experiment configuration data such as targeting criteria and meta data like the name of the experiment. We’ve heard your feedback loud and clear: you want more control over what is included in this file. We fell short of your expectations and our own in this area. I’m sorry. Today, we’re launching three new settings to give you more control.
Today at our first-ever customer conference, we made a number of announcements that will let our 6,000+ customers use data to take action and provide their audiences with better experiences.
TL;DR
-We wrote a book called A/B Testing: The Most Powerful Way to Turn Clicks into Customers and it’s available today!
-We had this opportunity to share testing stories from Dell, Netflix, Etsy, Wikipedia, Disney and more because of our amazing customers.
-Chapter three is available for free download.
-We hope you read it and tell us what you think.
TL;DR Raised $28 million led by Benchmark Capital with participation by Bain Capital Ventures, Battery Ventures, InterWest Partners, and Google Ventures. Annual revenue growth rate over 400% and revenue run rate in double digit millions. Expanding to 9 languages representing 36 countries. Signed 56,000 sq ft lease at a beautiful new San Francisco office with […]
On the heels of our announcement on Tuesday announcing our 100,000th experiment and TechCrunch breaking the news that we’ve surpassed Omniture Test&Target, we were thrilled this week to see a direct response from Adobe, Omniture’s parent company. Anecdotally, we’ve heard from customers that Adobe has had us in their sights for some time, but not until now […]
Late in the summer, the team took to redesigning the Optimizely site, and it will come as little surprise to anyone reading this that we saw this as an outstanding opportunity for an A/B test of our old site vs. the redesign. Well, the results are in, and we can declare winner – but before we do, I’d like to share an update.
